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A New Process To Generate Relevant Ideas For Innovation

The heart of successful innovation is not just about coming up with new ideas but come up with relevant ideas. This is critical to do in today’s business world where you are constantly required to come up with ideas to address problems in your company. Furthermore, you may be tasked to come up with ideas for products and services as well. If you think about all the ideas you have come up with in the past, maybe around half worked and half didn’t. But statistically the bigger the idea the more likely it is to fail. For instance, depending on the year and field, anywhere from 70% to 95% of new product launches fail and around 75% of all venture capital backed start-ups fail. The people involved in these failures all thought they had great ideas and then invested a lot effort and money to implement them. But clearly there was a disconnect between their ideas and what actually could be successful. The reason these innovators failed is because they did not have a cognitive process for generating relevant ideas.

This may seem like a blanket oversimplification to most people but it would not have been to a man named Edwards Deming. He was a renowned engineer, professor and consultant who lived by a very powerful phrase, which was: “If you can’t describe what you are doing as a process, you don’t know what you’re doing.” So based on this dynamic, if you don’t have a process to come up with relevant ideas then, simply by default, you don’t know what you’re doing. Hence the high rate of innovation failure throughout all fields. To change this dynamic, OIsource (oisource.com) was launched to teach you a skill that will develop your ability to generate relevant ideas to successfully innovate. This is done through a mental and writing exercise that enables the participant to intentionally originate, interconnect and validate ideas. This exercise is called the ITP, which stands for Innovative Thinking Process.

The ITP is a demanding, self-directed, solitary endeavor that challenges you to think differently. Research studies are beginning to show that this type of isolated thinking is the most productive form of thinking: https://www.inc.com/​melissa-schilling​/the-science-of-why​-brainstorming​-in-groups-​doesnt-work.html Nikolai Tesla understood this even in his time when he noted: “Originality thrives in seclusion, free of outside influences…”.

The ITP is therefore the complete opposite of the interaction within group ideation sessions you may be used to. But after going through the ITP is when you should participate in a group ideation session. At that point you will have a thorough and deep understanding of the relevance of your ideas. Then you are much better prepared for the group ideation session and it can become more productive and impactful for all parties involved. Ultimately, the skill you develop will empower you to discover your potential of being a high-level innovative thinker.

Experience how effective the ITP can be for you through a new online course that is being offered free for a limited time at: oisource.teachable​.com/p/itp

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Unmasking How Intelligence Collaborates With Emotion to Facilitate Human Innovation


All intelligence is artificial. This is because intelligence is just aggregated algorithms. An algorithm is aggregated math. Math is aggregated information. And information in-of-itself is artificial. This means that the intelligence associated with a computer, or an insect or a human, is artificial. The only reason humans perceive our intelligence as being real {nous}, and in essence non-artificial, is because of emotion. So emotion is the non-artificial component that makes human artificial intelligence attain significance and purpose. But both intelligence and emotion function through a process. Therefore both are systems. So our cognitive reality can be understood as being a process where an Artificial Intelligence System interacts and collaborates with a Non-Artificial Emotion System.

At OIsource (oisource.com) we unmasked this cognitive process and created a mental and writing exercise that teaches entrepreneurs and corporate teams a skill to innovate. We did this through a new paradigm of the brain/mind dynamic we call the Mind Model that will outline here. But before we do that we need to first present an overview of the currently accepted Neuroscience model as a baseline. The best guess of Neuroscience is that the brain produces the mind. The synopsis of this model is one where the brain cell, which does not know or care who you are, gets together with billions of other brain cells, which do not know or care who you are. This produces; the identity you sense your-self to be, multiple strains of divergent thought and emotion. Unfortunately, that is not a scientific model. That’s science fiction.

In contrast the concepts of the brain/mind dynamic within the Mind Model are identical to the model of how the computer works. The computer has mechanical hardware that is run by an operating system. In turn, the human has biological hardware that is also run by an operating system. We label the biological hardware as the physical brain and the operating system as the cognitive mind. In the computer, when the operating system advances to the point of making the mechanical hardware obsolete, that mechanical hardware has to be upgraded by being replaced. But in a human, the biological hardware that is the brain is continually upgraded by being rewired by the operating system that is the mind. In turn, the mind itself is comprised of a dual structure artificial intelligence system and non-artificial emotion system that interact and collaborate together.

Each human mind saves all sensory information input that the body sees, hears and experiences to its own personal knowledge base {long-term memory}. The personal knowledge base is like a hard drive of experience-created information that the mind can access, use and aggregate into new innovation {incremental theory}. In this process, the mind’s force {volts} and transmission capacity {amps} is limited by how the physical brain is neurologically wired. Therefore it becomes necessary for the brain to be constantly rewired by the mind to accommodate the mind’s increasing force and transmission capacity needs. So the more the mind is stimulated to aggregate information into innovation, the more the mind has to rewire and expand the brain’s capabilities. But the physical brain offers resistance {ohms} to the cognitive mind rewiring it. Emotion within this process acts as a catalyst that stimulates the rewiring of the brain by constantly changing the force, direction and aggregation of information into new innovation.

This model of the brain/mind dynamic is not an isolated theory. It is derived from a larger physics Unified Field Theory model. The full documentation on this new paradigm is found at: oisource.com/why-we-exist The main take-away from this paradigm is that the artificial nature of human and mechanical intelligence is the same. But the biological hardware of the brain and the interaction with emotion within the mind completely transforms the capability of human intelligence. That is the advantage of human intelligence over mechanical intelligence to innovate. Because only with the collaboration of emotion can human intelligence navigate the vast ocean of available data, aggregate specific information from divergent fields and then innovate something entirely new of significance and relevance. Mechanical intelligence will never be able to do this because it will never acquire emotion, no matter how powerful it becomes.

But you and your company still need a path through the constantly advancing and disruptive technology. OIsource offers you this path by teaching you to use your intelligence and emotion as tools to innovate. Contact us to find out how to make our innovation training experience work for you and your company.

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